Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements
نویسندگان
چکیده
منابع مشابه
exploring the effects of buyer impulsivity factors and in-store environment factors on impulse buying in chain stores
this study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. statistical society of this study is consumers of chain stores in tehran. by cochran method 384 people were selected as a sample.450 quest...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2020
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.16(2).2020.05